Louise Baldwin, a Swedish-American designer, began designing unique hand-crafted jewelry starting in 2002 with her friend and longtime business partner Inger Mark. Born and raised in Sweden, Louise and Inger draw inspiration from the simplicity and modern elegance of Swedish design, with a nod to the American woman. Leaning in2 the beauty of nature, there's an emphasis on clean, natural, and original. Using only freshwater pearls, precious metals and semi-precious stones, Louise designs for the perfectly imperfect, natural woman.

The kind of people you want to be friends with. 

Effortless. 

Modern.

Just like Louise and Inger.